In little over 7 weeks, a small collective of producers from the Welsh Drinks Industry will be heading to Shanghai to attend the ‘Food and Hotel China’ exhibition. With support from the Welsh Government’s Food Division, the collective will be exhibiting as part of the Wales the True Taste Pavilion.
In little over 7 weeks, a small collective of producers from the Welsh Drinks Industry will be heading to Shanghai to attend the ‘Food and Hotel China’ exhibition. With support from the Welsh Government’s Food Division, the collective will be exhibiting as part of the Wales the True Taste Pavilion, and will join a selection of food producers.
The annual FHC exhibition is one of the leading international food & drink trade events in China. The exhibition targets buyers of quality imported products for retail and foodservice only and not Chinese made food and beverages, presenting a key opportunity for our Welsh producers.Monty’s Brewery from Montgomery, Purple Moose Brewery from Porthmadog, and Ancre Hill Vineyard from Monmouth will all be attending the exhibition, and products will also be displayed from Wrexham lager.
Russ Honeyman from Monty’s Brewery sees this is a real opportunity for businesses wanting to expand and move into exporting. He comments, “This exhibition is timely for us as we are exploring the international market further. Working with Welsh Government, and as part of Drinks Wales, we are collectively able to promote and sell the ‘Wales’ brand, and hopefully develop the right contacts for future international trade. With China being a recognised growth market, we are excited to be part of this trade mission.”
As the World’s 2nd largest economy and importer China is a market that cannot be ignored. More importantly for UK food and beverage producers by 2014, China will be the World’s largest grocery retail market. Opportunities for European producers to sell in China is anticipated to grow significantly, driven by increasing disposable income, urbanisation and a growing taste for foreign foodstuffs.
Research shows that there are opportunities in the China market for Welsh food and drink companies in a variety of sectors. In particular there is significant growth in dairy, confectionary, biscuits, pre-packaged snacks, beer and speciality products.
The Drinks Wales collective will not only be promoting their own products, but will be raising the profile of the thriving drinks industry in Wales as a whole as part of their stand. This is the first opportunity for the Drinks Wales brand to be taken internationally, and for the strength of the whole industry to be promoted to a target market. The Drinks Wales marketing consortium acts as a facilitator between producers and consumers, trade, export markets, press and government. This unique collaboration across Wales’ wide and diverse industry, is driven by the understanding that working together must be better.