Drinks Wales propping up the bar Food & Drink Expo
March 20, 2014
As part of a wider contingent of Welsh food and drink producers heading to NEC Birmingham next week, Drinks Wales will be setting up the bar to showcase Welsh drinks under the Welsh Government’s regional stand.
A selection of beer, cider, wine and spirit businesses will be represented on the stand in a bid to give the trade visitors to the event more of an understanding of the range of alcoholic drinks that are being produced across the Principality.
Over recent years there has been a significant increase in the number of producers of quality alcoholic drinks in Wales, and with this week’s budget announcement serving to further support the industry, the future looks even more encouraging for continued growth.
Chair of Drinks Wales, Buster Grant, explains the reasoning behind the organisation, “Working together under the banner of Drinks Wales gives companies, large and small, the opportunity to explore the market, understand avenues for growth and development, and particularly encourages the businesses to work together and drive quality forwards.”
Visitors to the Drinks Wales stand (L160) at Food & Drink Expo will be invited to take part in short ten minute tasting sessions. These will take place daily at the Drinks Wales bar, and will include food and drink matching; exploring the ‘dark side’ of beer; comparing wine and cider in the fight for the table drink of choice; sampling the ‘spirit’ of Wales; and more.
The stand will be run by a number of the drinks businesses including Brecon Brewing, Monty’s Brewery, Gwynt Y Ddraig, and Purple Moose. Drinks Wales is looking to make contact with interested buyers and distributors for outlets across the UK and beyond under all the alcoholic drinks sectors, and will welcome visitors to the stand to explore the range and try some samples.
For more information about the event visit www.foodanddrinkexpo.co.uk